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Audit Your Website’s SEO Now!
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What to Expect from Your Free SEO Audit – A Clear Breakdown from NPW Digital

If you’re a local business owner in Nottingham (or beyond), chances are you’ve heard the term “SEO audit” but might not fully understand what it includes — or why it matters. At NPW Digital, we offer a completely free, no-obligation SEO audit designed to give you clear, actionable insights into your website’s performance and search visibility.

Here’s what’s actually included — and how each section helps you climb the search rankings:

✅ On-Page SEO

We assess critical on-page elements like:

  • Title Tags and Meta Descriptions – Are they the right length and keyword-optimised?

  • Header Tags (H1-H6) – Is your content properly structured for both users and search engines?

  • Keyword Consistency – Are your target phrases used naturally and effectively?

  • Text Volume – We check if your page has enough useful content or is at risk of being labelled as “thin.”

✅ Technical SEO

Technical SEO can make or break your visibility. We check:

  • Mobile Friendliness & PageSpeed – How well your site loads on mobile and desktop devices.

  • SSL Security & HTTPS Redirects – Essential for user trust and ranking.

  • Schema Markup & Canonical Tags – So Google knows what your site is about and which pages to prioritise.

  • Sitemap & Robots.txt – Ensuring search engines can crawl and index your site properly.

✅ Usability & User Experience

A fast site is good, but a usable one is better. We highlight:

  • Tap target spacing & font size

  • Navigation structure

  • Use of inline styles or deprecated HTML

✅ Backlink Profile

Backlinks still matter. Our audit includes:

  • Total backlinks & referring domains

  • Follow vs. nofollow links

  • Top anchor text & referring pages

    If your site is underperforming in this area, we’ll recommend strategies to build high-quality links that search engines trust.

✅ Social Signals & Profiles

Social media impacts SEO indirectly. We look for:

  • Connected Facebook, Instagram, LinkedIn, and Twitter/X profiles

  • Open Graph Tags & social share data

  • Opportunities to grow your presence through engagement and consistency

✅ Local SEO

For Nottingham-based businesses, Local SEO is essential. We review:

  • Google Business Profile status & review count

  • LocalBusiness schema on your website

  • Citations and NAP consistency (Name, Address, Phone)

✅ Recommendations & Priority Levels

Each audit ends with:

  • A summary grade (A+ to F)

  • A list of clear, prioritised recommendations so you know what to tackle first.

Why It’s Free

This isn’t a bait-and-switch. We’re confident that once you see the value and insight this audit provides, you’ll want to work with us — but there’s no obligation. Use the report however you wish.